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Survey Items


Research shows that an effective survey item:

  • Begins with an ACTION VERB
  • Describes an OBSERVABLE behavior
  • Describes ONLY ONE behavior
  • Describes an IMPORTANT behavior
  • Is stated as a POSITIVE, desired behavior
  • Is stated in CLEAR LANGUAGE
  • Is FREE OF BIAS - sexual, racial or cultural
  • Taken together with all of the other items, SUFFICIENTLY DEFINES the category

There are multiple surveys available for use under Individual, Team and Organizational Survey Areas (911 Items and 118 Categories). Below is a listing of the surveys available under each.

Individual Survey Areas (473 Items and 56 Categories)

  • Executive Leadership Survey (200 Items in 17 Categories)
  • Personal Leadership (102 Items in 8 Categories)
  • Sales Management (65 Items in 13 Categories)
  • Salesperson Skills (61 Items in 10 Categories)
  • Team Leadership (45 Items in 8 Categories)

Team & Organizational Survey Areas (438 Items and 62 Categories)

  • Customer Satisfaction Survey (95 Items in 10 Categories)
  • Organizational Climate Survey (147 Items in 20 Categories)
  • Project Team Survey (50 Items in 10 Categories)
  • Readiness for 360 Survey (25 Items in 4 Categories)
  • Team Development Survey (84 Items in 8 Categories)
  • Team Effectiveness Survey (37 Items in 10 Categories)
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